Four short videos on managing the value of a customer portfolio: acquisition, retention and development, and how Radar guides those decisions.
A portfolio brings together very different relationships. This video explains why a generic retention strategy is not enough and how to decide what each relationship needs.
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A customer portfolio can be seen as a contact list for the next campaign, or as a source of future value that needs to be cared for and developed.
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Two customers can generate the same sales and still require different decisions. This video presents how Radar works, from data to the targeting plan.
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Your data already feeds campaigns, recommendations and artificial intelligence agents. But what guides their decisions about each customer?
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